The month of March is known as Women's History Month and is when INFINITI and Waze are partnering to help Waze users learn more about significant women who have contributed to society and helped shape different cities throughout Canada and the U.S. The campaign is called "Pave it Forward" and will allow Waze users to learn about different women who have made their mark on a major city. The different cities that have been selected for the campaign include New York, Los Angeles, San Francisco, Houston, Dallas, Miami, Tampa, Vancouver, B.C., Toronto, Nashville, Chicago, Philadelphia, and Boston. The campaign will focus on historical landmarks centered around key women and will also highlight different types of businesses that are owned by women. This allows drivers to stay updated on important information while driving short or long distances through major cities and downtown areas. The campaign originated due to studies that have discovered many of the streets throughout the U.S. and Canada have been disproportionally named after various women in history.